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Price Moves.

Product and price work together just as a player’s two knights.  One without the other is doomed.

All customers can be divided into three groups in relation to their price prejudices. Some are indeed price driven – in search of the lowest price/square foot.  Some are value driven – in search of the right price for the right house.  And some are quality driven – indifferent to price.
 
Why do your customers choose your offering?  Price driven customers are margin destroyers.  Quality driven customers are a dying segment in today’s world.  The value driven customer presents some of the strongest opportunities.
 
Consider the adjoining table and its power helping you better define your pricing strategy.
 
“Newton Graham Consultants defines value as the ratio between price and quality.  Our consequential better understanding provided us with the conviction to raise prices more consistently.”
 
William Orosz
Royal Oak Homes
Orlando, Florida