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Place Moves.

Rooks have broad scopes of movement, and so too must a company’s land moves.

Opportunity generally overpowers strategy when it comes to land decisions.  Sometimes it should.  Many times it should not.
 
Do you know the locational prejudices of your market by price point?  Does your locational mix match those prejudices?  Does your competitors?  Where are the strategic locational opportunities?
 
Consider the adjoining table focused on geographic prejudices and its power adjusting you land strategy.
 
“Location, location, location.  Newton Graham Consultants shared a powerful process for understanding a market’s locational prejudices and how to develop and update a long term locational strategy …”
 
Steven Mungo
Mungo Homes
Columbia, South Carolina