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Archive for the 'Promotional Strategies' Category

Decoding Customer Decision Making

Posted on September 2nd, 2014 · Posted in Promotional Strategies

Phil Barden’s new book “Decoded” presents an analytical, evidence-based framework to access consumer decision making. It is a tangible, objective, science-based approach to marketing. It overcomes the typical hard-nosed business.. read more

To Sell is Human

Posted on April 4th, 2014 · Posted in Promotional Strategies, Sales Strategy

Daniel H. Pink’s new book, “To Sell is Human” is a remarkable observation of today’s selling environment with powerful direction for us all whether selling or as he points out.. read more

Dismantling The Sales Machine

Posted on October 24th, 2013 · Posted in Promotional Strategies

Brent Adamson, Matthew Dixon and Nicholas Toman present a challenging article on sales management in the November 2013 Harvard Business Review. Although written for business to business, it provides challenging.. read more